Portfolio
Social Media Management, Strategy & Video Editing
Social Media Management - Case Studies
Resorts Casino & Hotel
Goal:
Develop a social media strategy that would:
- Refresh the brand’s online presence
- Attract a younger demographic
- Increase visibility and engagement across platforms
- Showcase the vibrant, real-life experience of visiting Resorts
Takeaway:
Within just one month of launching this new strategy, Resorts saw a measurable shift in visibility and engagement across platforms—without any increase in ad spend. By humanizing the brand and showcasing its energy through consistent, well-planned content, we reintroduced Resorts to a younger audience and created momentum for long-term growth.
Strategy:
I led a complete creative and strategic shift, transitioning their content from static, flyer-style images to engaging video-first storytelling that brought the energy of the casino to life.
Key components of the strategy included:
✅ Prioritizing Reels and short-form video content featuring guests, events, and behind-the-scenes moments
✅ Consistent coverage of parties, live shows, beach scenes, and local attractions
✅ Capturing authentic moments with both staff and customers, making the experience feel personal and inviting
✅ Weekly Lives from the boardwalk and beach to drive engagement
✅ Strategic hashtag and caption optimization to improve discoverability
✅ Monthly performance analysis to refine content based on results
Results (Instagram – August 2024):
📈 +65% increase in engagement (shares, comments, saves, link clicks)
👀 +37.1% increase in reac
🎯 Follower growth +44%
🔥 Reels and employee-focused content saw the highest engagement, signaling a strong connection between human-centered content and performance
Additional performance highlights:
- Facebook organic reach up 23.3%
- Twitter (X) engagement up 22% with increased video and tweet frequency
- TikTok began gaining traction with a male-skewed audience, opening up a new segment
- YouTube live beach cams drove the majority of subscribers and impressions, giving us opportunities to cross-promote other content
G Soul Co.
Goal:
Grow brand awareness and engagement for new clothing brand and ultimately to get products into physical shops.
Strategy:
1. Design and implement strategic campaigns to drive meaningful engagement on Instagram & TikTok including:
- Weekly live streams to build credibility, community & authenticity.
- Monthly photoshoots to showcase products, lifestyle, vibe and encourage UGC.
- BTS content & more video!
- Hop on trends (intentionally) for increased brand exposure.
2. Breathe life into the brand by humanizing it; telling the story of the brand and it’s founder in a way that people of can relate to.
Outcome:
Through a combination of short-form video content & BTS peeks to breed authenticity, leveraging relevant trends, product & lifestyle shoots, generating and sharing UGC, as well as weekly live sessions, we were able to build a connection with our target audience, and ultimately grew that audience significantly. This achieved our brand awareness goals.
Results:
Within 5 months, we grew Instagram followers by 33%, and TikTok by 71%.
Instagram Engagement is up 147% and video views on TikTok are up by 16K.
Within the last month, G soul Co has been accepted into 3 different local markets and a boutique store in NYC!
Proposal Prep
Background:
After years as a private jeweler creating custom engagement rings, Kat launched Proposal Prep to bridge the gap between couples first considering engagement and ultimately purchasing a ring. Her goal was to remove the awkwardness from the initial shopping phase, answer key questions for both partners, and make the entire process smoother and more informed.
Goal:
To grow brand awareness for this new e-Commerce product, use social media to drive conversions, and position Proposal Prep as the go-to resource for couples looking to get engaged.
Strategy:
To position Proposal Prep as the go-to resource for couples, we implemented a content strategy focused on UGC, influencer partnerships, product showcases, and educational storytelling. Reels became the backbone of our approach, driving the highest engagement, reach, and—most importantly—sales.
My strategy included utilizing each platforms’ strengths; Instagram was the more curated, informational platform whereas TikTok was mainly UGC and trend focused.
Outcome:
While both platforms grew, TikTok became our top channel for brand awareness. We saw some sales come through the TikTok Shop, but the majority still happened on the website. The big thing to note here, though, is that most of our website traffic now originated from social media, where previously, it had mostly come from Google. That shift told me the content and strategy were working.
It also showed that this isn’t an impulse-buy product (which explains the lower TikTok Shop numbers). Instead, people were discovering the product on social media, taking the time to learn more, building trust, and then converting through the website. In other words: the content was doing exactly what it should: sparking curiosity, creating connection, and driving thoughtful purchases.
Results:
Within six weeks of launching this strategy, we achieved:
✅ 51% increase in highly curated followers
✅ 70% boost in profile engagement
✅ 77% surge in website traffic from qualified leads
By the four-month mark, Instagram and TikTok accounted for the majority of company sales. These results highlight the power of a well-executed organic strategy in transforming brand visibility into real revenue.
Short Form Video - Demo Reel
Graphics - Flyers
