Who Is HYTIDE Social?
Social media has taken over as the internet’s main marketing channel. But of the 91% of brands using social media, over 50% have no idea if it’s even working!
We’re here to change that. At HYTIDE Social, we help brands who already understand the importance of a social media presence (but don’t have the time or expertise to dedicate to it) to build a thriving, revenue-generating social media presence – without relying on fleeting trends or chasing the ever-changing algorithm.
We help you develop a solid, timeless, algorithm-proof strategy, curate professional content, connect with your audience, and drive measurable results while you continue to be the visionary you were meant to be.
I can't give enough praise for Lauren! Since she started working with me over two years ago, she has been an incredible asset to my company. She is creative, kind, attentive to detail, efficient and always gets tasks done on time. Not only is she incredibly talented with video editing, graphic design, and copywriting, she also has the ability to be strategic and helps me manage content calendars, create social media campaigns and keeps everything organized, which has been so key to the success of The Social Media Manager. I wish I could hire Lauren full time! If you are looking for someone who excels at both creativity and strategy, Lauren is your person to get the job done. Lauren continues to be my number one person for my business, and you would be missing out by not hiring Lauren for your business.
Lauren is one of the best freelancers we’ve worked with. She’s thorough, meets deadlines, goes “above & beyond” to complete a task, doesn’t need to be managed (she works through her tasks in a timely manner), and is positive/added to company culture. She had a larger project that required her to give up this role, but we miss her & wish her well!
our signature services, tailored to your unique business needs
FAQ
- Give, Give, GIVE! A successful social media is all about generosity. The more value we can give your audience, the more trust and enthusiasm they will give you and your brand. Think of it like a value proposition - we need to give them something they want or value in exchange for their attention.
- We post RELEVANT, niche content! This is important for two main reasons: First, so your target audience knows what to expect from you, and will continue to follow and interact with you as long as they deem your content valuable. Second, so the algorithm can understand you and what you do in order to serve your content to the right audience.
- Engage! The social part of social media! We interact with your current followers (warm audience) and with prospective followers (cool & cold audiences) to nurture and connect with people creating a sense of community.
- Research, analyze, optimize! Every strategy will look a little different based on things like business goals, market research, target audience, and platform. Here at HYTIDE Social, we LOVE data and analytics because it gives us insight into how our content is actually driving results for your business, and actionable information we can use to further optimize and tailor our strategies!
Organic and paid social are not twins (but are closely related)! While paid advertising is effective for attracting new audiences, maintaining an organic social media presence is equally important for several reasons:
- It nurtures existing customer relationships and keeps warm leads engaged. By sharing valuable content, updates, and promotions through organic posts, you reinforce connections and prevent prospects from going cold.
- A strong organic presence amplifies the impact of your paid efforts. Your organic content acts as a steady stream of relevant messaging that keeps leading people back to your brand and paid campaigns.
- Organic engagement provides invaluable audience insights. User comments, shares, and interactions offer a direct window into your followers' interests, pain points, and behaviors. Applying these insights to guide your strategy leads to more relevant, resonant marketing.
An integrated approach utilizing both paid advertising for active lead acquisition and organic efforts for consistent brand presence and audience nurturing tends to yield optimal results. Don't neglect your organic momentum - it's key for building long-lasting brand equity and maximizing your overall marketing performance.
We are strong believers in measuring the true impact and return on investment for our organic social media efforts. While we provide our clients with monthly, in-depth reports and analytics, here are some key indicators that your organic strategy is paying dividends:
- Engagement metrics like comments, shares, and direct messages demonstrate your content is resonating. High engagement signals strong brand affinity and interest from your audience.
- Increases in followers, profile traffic, and website conversions sourced from social show your organic presence is driving tangible business results.
- Social listening reveals positive sentiment, brand advocacy, and user-generated content featuring your products/services. This type of organic evangelism is invaluable.
The Process
At HYTIDE Social, we take a fundamentally different approach to social media marketing. Our mission goes far beyond just posting content – it’s about driving measurable results aligned with your business goals.
Analysis-Driven Strategy: We always start with strategy – finding our baseline, determining the most important KPIs, engineering content pillars that directly support your business’s growth goals, and identifying your brand’s unique messaging (your UVP and POV)
Content Planning System: Once we have our strategy in place, it’s off to the races! We’ll plan out and set up the content calendar and get to creating.
Measurement and Analysis: We go through each week and check out how the content performed. Each month, we will put together a detailed report outlining areas of success, and areas that need improvement and adjust the content plan accordingly.
Whether you need hands-on channel management or coaching to level-up your in-house capabilities, HYTIDE Social provides the strategic vision and tangible results that make an impact.
HYTIDE Gives Back
If you’ve read this far, you can probably can guess that at HYTIDE Social, we love surfing. And with a love of surfing comes a love and appreciation for the delicate natural habitat that is the coastal region of southern New Jersey.
One of the most awe-inspiring parts of surfing is being able to witness (and be a part of) nature in action, where the dolphins cruise by and say hi, the birds dive for food all around, whales breach just outside the line up, and the dune grass providing a home for the small shorebirds that congregate at the ocean’s edge every morning.
It is our mission to help protect the delicate and beautiful environment we call home here on the Jersey Shore. This is a very special place for locals and vacationers alike, so with every sale, HYTIDE Social promises to give 1% to one of the following organizations.
Surfrider Foundation
A U.S. 501 grassroots non-profit environmental organization that works to protect and preserve the world's oceans, waves and beaches. It focuses on water quality, beach access, beach and surf spot preservation, and sustaining marine and coastal ecosystems.
American Littoral Society
Promotes the study and conservation of marine life and habitat, protects the coast from harm, and empowers others to do the same.
What We're Offering
Social Media Management & coaching Services, Custom Tailored to Your Business Goals
Social Media Management Services
HYTIDE Social tailors long-term, rock-solid social media strategies, curates captivating content, and fosters engagement to elevate brands and drive measurable results.
Social Media consultation Services
We provide personalized social media coaching sessions, empowering individuals and businesses to enhance their online presence with targeted advice and actionable strategies.